Sponsorships & FNB Zambia Foundation

Help us inspire greatness

FNB's underlying sponsorship philosophy is to provide a platform to tell the brand story and promise of help,
and engage with FNB stakeholders to demonstrate the
commitment to the communities we serve, and help improve their lives.
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Sponsorships

If you are interested in applying for an FNB sponsorship, we have a criterion for you to consider.

FNB Zambia Foundation

The FNB Zambia Foundation supports Early Childhood Development in Education and Health, Climate Action and Access to Clean Water and Sanitation.

Clearly outline how they bring lasting benefits to the ocal community, addressing specific needs and challenges.
Enhance brand awareness
Highlight products and services to relevant target audiences
Provide opportunities for corporate hospitality or other marketing exploitation
Enhance FNB's reputation
Motivate staff

How we evaluate sponsorship:

Whether the activity complements our brand values
The appropriateness of the target audience/s
The availability of sole sponsorship rights, or exclusivity within the financial services sector;
The availability of naming rights
The potential for benefits packages to include branding or signage, publicity, displays, advertising and access to
Opportunities available to strengthen customer relations and build business relationships
Opportunities to add value or benefits to customer and staff (e.g. through complimentary or discounted tickets)
The availability of research material or evaluation of the effectiveness of the sponsorship
The risk of controversy and / or the possibility of negative publicity

We attract a huge amount of sponsorship requests. In order to meet our sponsorship objectives, it is our policy not to sponsor the following categories:

Sponsorship of an individual/person
Political or religious associations
Properties that constitute gambling
Elements that could be considered discriminatory in any way

FNB Zambia Foundation activities should:

Clearly outline how they bring lasting benefits to the local community, addressing specific needs and challenges.
Align with FNBZ Foundation's specific focus areas - particularly within education, water and sanitation, climate, and clean energy, in support of the 17 United Nations (UN) Sustainable Development Goals (SDGs).

How we evaluate activities:

The public reputation of the recipients of donations (the organisation should have a positive public image).
The support should be sustainable and make a meaningful impact over the long term.
The donation activities should clearly tie into FNBZ Foundation's focus areas.